Semiotics is the study of sign which is useful when you want to analyse the meaning of texts. Semiotics is derived from the work of Ferdinand de Saussure. It is a useful approach for you who wants to analyse visual texts. One way to use this semiotic approach is using advertisements. Advertisements had been using various ways in order to promote products or services.
I have chosen Chanel and Dolce&Gabbana ads because they are one of the most popular ads seen worldwide and also exciting to be analysed.
These are ads from Chanel:
These are ads from Dolce&Gabbana:
After all of you seen these ads altogether, you probably wondering why I posts them in but I am sure you know why though. These ads came from two different designer brands and also being designated by a very different type of people. If you look closely you can differentiate between the two ads for example, the Chanel ads are more female orientated whereas Dolce&Gabbana ads are more male orientated so what does this conclude?
Before we go deep into analysing these ads, we must know the background of these two brands. Chanel brand was created by the legendary couturier, Gabrielle Chanel who later adopted the name Coco Chanel when she became successful in her fashion career. She was the one who creates simple clothing for women during her days where women were forced to wear heavy materials for clothing and were strictly forbidden to wear small amount of fabric.
The women in those days had to wear large amount of fabric put together so they look rather curvaceous and beautiful but in fact, the women were feeling nothing less comfortable and this angered Coco Chanel. She started to become rebellious to the fact women should wear these nonsense so she decided to change that. She slowly made small dresses for herself, making the dress more loose-fitting, easy to wear and basically comfortable.
She had gone against the convention of society and became a legend to the fashion industry. She had become an icon and a role model for women of all times.
Dolce&Gabbana, on the other hand, are two Italian designers, Domenico Dolce and Steffano Gabbana who also have risen their fashion empire and became one of the successful brand in the world of fashion.
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| Domenico Dolce and Steffano Gabbana |
Dolce&Gabbana sells various kinds of luxury items such as watches, sunglasses and purses. They are more of making items that are more of to long-term trends than seasonal trends. Their designs are very modern yet very casual.
These two big brands are known worldwide to be one of the most influential and popular fashion brands in the world. Thus they have made millions of fashion ads and have created various kinds of ad designs and models to be presented in their ads. Their ads are very distinctive in order to represent themselves to the world.
But the BIG question for today is 'What is the difference between the Chanel ads and the Dolce&Gabbana ads?' The answer will be in the next post.
References:
Images are all from google images
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