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Brunei, the Green Heart of Borneo
Brunei Darussalam, a Heritage
These two tourist commercials are promoting Brunei Tourism for the whole world to see. Each of these tourism commercials are different from each other but some of the elements are similar to each other. As you can see from their titles, they are both very contrasting videos. 'The Green Heart of Borneo' video shows more of Brunei's greener side and the 'Brunei Darussalam, a Heritage' shows more of Brunei's regalia, the country's heirlooms and Brunei history.
The difference between the narratives of the videos is more to its visual aspects (pictorial). If you watch the videos, The Green Heart of Borneo shows more of Brunei's culture such as the people, the villages, the Kampung Ayer and also Brunei's flora and fauna whereas 'Brunei Darussalam, a heritage' shows more of its royal regalia and basically Brunei's wealth. If you compare the time duration of the videos, the first video which is the 'Heart of Borneo' is much longer than the second video which is the 'Brunei Darussalam, a heritage'. This proves that the first video shows more of Brunei than the second video. The second video has shorter time duration because it only wants the viewers to see part of its tourist attractions which is the Brunei heritage. The first video, on the other hand, shows most part of Brunei such as the people (culture) and the flora and fauna.
Moreover, the visual narrative is being assisted by the written narrative to somehow emphasized the attraction and to allow the audience to soak up the words in their minds and 'hink It is not unusual for tourist commercial to use flowery words in order to attract people thus these videos have used several soothing and attractive words which mostly trying to suit the pictures such as 'golden' and 'glittery' which matches with Brunei's mosque, the golden pots and pans and the golden threads of the 'songkets' or 'jongsarat'. They also use words like 'local, faith, ceremony, treasures' these are words that shows what Brunei have such as the Islamic religion, the people and the ceremonies such as weddings. Overall, these words are carefully chosen in order to make viewers to 'feel' and ' think' that Brunei is what the video is trying to make them think which is beautiful, unique and filled with wonders.
Furthermore, the background music also adds up to the attractions which emphasizes its uniqueness because the music is being played by a particular instrument such as 'gulingtangan' which can only be found in certain parts of Asia including Brunei. This makes other people who are not familiar with the instrument to be fascinated to such unique sound.
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